92% of Security Companies Are Invisible to ChatGPT — Are You One?
We checked 1,882 U.S. security and alarm companies against ChatGPT's recommendations. Only 8% ever got named. Here's what that means for your business.
Watch the 40-second breakdown above.
We checked 1,882 companies. Most weren't there.
In July 2026, we ran a benchmark on 1,882 U.S. security and alarm companies. The question was simple: if you ask ChatGPT who to trust for home security, does your company ever get named?
We expected some gaps. We didn't expect this: only 151 companies — 8% — ever came up by name. The other 92% never showed up at all. Not once. Not in any of the scenarios we ran.
That's not a ranking problem. That's an invisibility problem.
The phone book got replaced
For decades, if someone wanted a home security company, they opened the phone book, or later, they Googled "security companies near me" and scrolled through ten blue links and a map.
That's changing fast. More and more people are just asking Google and ChatGPT directly: "Who's a good home security company near me?" And instead of ten links, they get one or two names — spoken with confidence, like a recommendation from a friend.
If your company is one of the 151 that gets named, you're getting warm leads who already trust you before they call. If you're one of the 1,731 that don't, you're not losing the sale. You're not even entering the conversation.
Why this matters more than your website ranking
Most dealers still think about visibility in terms of Google search rankings — being on page one, showing up in the map pack. That still matters. But it's not the same thing as being recommended.
When ChatGPT answers a question, it's not showing ten blue links for someone to compare. It's making a choice. It's naming one or two companies and moving on. Our benchmark shows that choice overwhelmingly goes to a small slice of the industry — 8% of it, based on what we measured.
The other 92% could have a great website, great reviews, and a great local reputation, and still never get named. That's the part that should worry every independent dealer. It's not about being bad at your job. It's about being invisible to the tool more and more customers are starting to trust.
What separates the 8% from everyone else
We didn't dig into every possible reason in this benchmark, but the pattern is consistent with what we see across other AI visibility work: companies that show up tend to have clear, consistent information about who they are and what they do, spread across the places AI tools pull from. Companies that don't show up tend to have thin, inconsistent, or outdated information — or none at all in the places that matter.
It's less about tricking the AI and more about giving it clear, trustworthy signals to work with.
Where you stand
We publish an ongoing public leaderboard of these results at mostrecommendedhomesecurity.com, so any dealer can see how the industry breaks down and who's getting named.
If you want to know specifically where your company stands — not the industry average, your actual result — we offer a free AI visibility check at /audit. It takes a few minutes and tells you exactly where you fall in this 8%-versus-92% split.
The companies that figure this out early are going to have a real advantage. The ones that wait will just keep wondering why the phone isn't ringing as much as it used to.
Frequently Asked Questions
What exactly did the benchmark measure?
We asked ChatGPT questions a real homeowner might ask, like who to trust for home security, and recorded whether each of the 1,882 companies in our list ever got recommended by name. We did not measure general web search rankings — this was specifically about AI recommendations.
Does this mean 92% of companies are bad at their jobs?
No. Being invisible to ChatGPT has nothing to do with the quality of your alarm monitoring, your install crews, or your customer service. It's about whether AI tools have clear, consistent information about your company to draw from.
Can a small independent dealer actually compete with national brands here?
Yes — the 151 companies that get recommended aren't all national names. Visibility to AI tools is based on signals any company can work on, not just size or ad budget.
How do I find out if my company is in the 8% or the 92%?
AI Security Edge offers a free AI visibility check at /audit that tells you exactly where your company stands, plus you can browse the public leaderboard at mostrecommendedhomesecurity.com to see the wider industry results.